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Best-selling Dr. Tobias Brand Triggered by Founder’s Personal Quest

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Tested. Trusted. Dr. Tobias. It all started with a personal quest to overcome health challenges. As a student Tobias Ihde had focused on Sports Science at one of Germany’s most renowned universities. He’d been involved in strenuous physical and mental training for as long as seven hours a day, competing against top caliber athletes. But, as he got a little older, he suffered severe back problems and major food allergies. Years of consulting with high-profile medical doctors didn’t provide any solutions. So he began a six-year odyssey of personal research to get to the root causes of his health challenges.

Dr. Tobias Ihde

The outcome is a rapidly growing nutritional supplements company that has already launched twenty-seven products, three of which have been rated bestsellers in their categories on amazon.com. The Dr. Tobias business opened in 2013 with just one product—Dr. Tobias Optimum Omega-3 Fish Oil, which contains three to five times more DHA and EPA than many other brands in the market. It remains the company’s #1 selling product. Dr. Tobias Optimum Omega-3 is purified through one of the most sophisticated molecular distillation processes available and is enteric coated, which helps avoid the off-putting fishy burps found in so many other products. After a trusted independent laboratory rated it the highest quality Omega-3 fish oil supplement in America, in 2014 the Dr. Tobias business exploded. In the laboratory study, which analyzed thirty leading brands, the Dr. Tobias product beat out all of the competition, including products made by national nutritional chains. It was also rated number six for value. The products were compared based on their label accuracy, manufacturing purity, nutritional value, ingredient safety, and projected efficacy. Researchers were particularly interested in the levels of mercury and the extent to which the products displayed any indications of rancidity or deterioration.

The Dr. Tobias Omega-3 supplement has set a gold standard that Tobias Ihde has insisted be maintained in the research and development of all of the company’s products. 

“The Dr. Tobias Omega-3 fish oil really put us on the map,” he says, “And we felt an obligation to maintain the high level of rigid, third-party testing and quality control. We set out from the very beginning to earn the trust of our customers. We tell them ‘You’ve got a friend in us.’ And they know that it’s true.”

Tobias never imagined developing a highly-respected, best-selling line of nutritional supplements when he studied sports at the University of Kiel—where he gained a doctorate in economics. His goal was to become a high school teacher but instead found himself recruited as a management consultant for a top German company. When his health issues intervened he left the company to concentrate on regaining the wellness he’d enjoyed as a student. His journey of discovery took him in a new direction and he decided to share what he’d learned by launching a brand: Dr. Tobias. His knowledge of math and economics along with sports medicine and nutrition has combined to create a powerful company. Tested. Trusted. Dr. Tobias.

“Your body is incredibly intelligent and it is incredibly forgiving,” says Tobias, “But it’s up to you to take care of it and feed it the nourishment it needs. It has an amazing ability to recover from abuse. Even if you’ve smoked for decades you can enjoy much-improved health once you quit. It’s never too late to get the message that you are what you eat and nutritional supplementation is essential.”

Tobias makes the point that it’s obviously desirable for everyone to eat the right kind of healthy foods but in today’s fast-paced world it’s too easy for people to opt for fast food and low-cost packaged alternatives. “Most people don’t get the nutrition that they need. The reality is that they don’t follow dietary advice. As a result, they’re running in low battery mode.”  As an example few people manage to get the minimum recommended two servings of fatty fish a week,he says, which is why the Omega-3 supplement is so vital.

There’s an obvious link between the kind of food you eat and how kind you are to your body,  says Tobias. And it’s no accident that three other highly popular products are: 

  • “Dr. Tobias Colon: 14 Day Quick Cleanse,”

  • “Dr. Tobias Deep Immune Probiotics”

  • “Dr. Tobias Digest – Plant-based Enzymes”

The Colon 14 Day Cleanse not only provides effective natural laxatives, fiber, and herbs that are gentle on the intestines but also Lactobacillus Acidophilus to help promote healthy levels of bacteria in the intestinal tract. The product includes Senna and Cascara Sagrada which are known for their laxative ability and Aloe Vera, a colon cleansing and liver cleansing herb. Plus Psyllium husk and flaxseed powder to provide a little extra bulk and aid passage through the colon.

Deep Immune has four spore-forming strains of bacteria totaling 4.4 billion CFU and is reinforced by the patented Probiotic Booster PreForPro®, a highly effective Prebiotic, and DRCaps® for proven stomach acid protection. Unlike other probiotic products Deep Immune does not have to be refrigerated. 

Optimum Digest is formulated with a diverse range of eighteen different enzymes to help you digest foods more easily and contains Aspergillopepsin for gluten digestion. The broad enzyme spectrum facilitates the digestion of milk sugar, carbohydrates, and proteins in a wide variety of foods.  

The success of the Dr. Tobias line is highlighted by the fact that 42 percent of its business comes from repeat customers. Many of them started with one product and subsequently purchased others in the range. Adds Tobias, “I believe that my original background coming from Germany, a country renowned for precision and quality, combined with the best American manufacturing and customer service practices has made us into the company that we are today.” Tested. Trusted. Dr. Tobias.

“Our products get results. What excites me more than anything is hearing the success stories—some of them quite life-transforming. We’ve always been honest and straightforward and our customers know that they can trust us. That’s why we have been able to build up such a loyal following.”

* Photo courtesy of Dr. Tobias, BPphotostock. 

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