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The unexpected finding that led to a revolutionary skin rejuvenation formula

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You probably know that preventing sun damage is the best, the first step to luminous and healthy skin. Today, every modern woman is looking for a good SPF Sunscreen, which gives full protection without the discomfort of a greasy and heavy texture.

We all know that without good SPF we can surely count on a few more wrinkles, an uneven skin tone, and not just on our face but also on every inch of our body that is exposed to the sun.

The sun can do much damage that simply gives you sunburn. Dermatologist says, that exposure to sunlight causes brown spots, wrinkles, scaly spots, and even worst of all, skin cancer.

Healthy Tips

  • Stay indoors between 10a.m. and 4p.m., when the sun’s rays are most intense.

  • If you must be outdoors, cover up and wear sunscreen

  • Apply sunscreen 20 to 30 minutes before exposure to allow the skin to absorb it.

  • Reapply sunscreen every two hours or more often if you ‘re sweating or getting wet.

  • The sun can also burn the sensitive skin on the lips. Use a lip balm with an SPF.

  • Some medications can make your skin more sensitive to sun exposure.

Thankfully, with greater knowledge and hundreds of SPF sunscreens and filters that we can easily buy in stores or on the Internet, preventing sun damage became much easier. But what can we do if the damage is already done…

Her story

She was at wits end after years of futile attempts trying to improve her blotchy and uneven skin tone, the result of spending years under the Middle Eastern sun. Despite trying retinol, hydroquinone solutions, Vitamin C serums, acid peels, and laser treatments at Stanford University, nothing seemed to work for her skin. In fact, many of these treatments just irritated her skin even more.

Fortunately for her, she was married to a Plastic Surgeon, who was relentless in trying to determine the underlying mechanism of skin and scalp aging. As he researched the medical and scientific literature trying to understand his wife's skin condition, he emerged with an unexpected finding: many of the well-known skin conditions such as redness, aging skin, uneven skin tone, and others were a manifestation of similar underlying root causes.

His story

He continued experimenting, spending hours tinkering with the myriad combinations of ingredients, concentrations, and derivatives (for example, ascorbic acid has multiple forms), and after a while, to even his own surprise, his wife started seeing results. Interesting, the more his skincare serums progressed, the more his conclusions diverged from the conventional wisdom.

Alón Labs story

Alón Labs was born shortly after in a Silicon Valley backyard when their son, having worked in the life science space, realized that this was an amazing feat that needed to be shared with others.

The pursuit of science unaffected by industry norms has since become the ethos and soul of Alón Labs.  Trust is paramount with their customers - a feeling of confidence in the company’s products to provide only the best in skin health.  It is the same reason why you won't find some outlandish claim about, for example, the skin benefits of some sacred flower found only on the ridge of a single peak in the Himalayas that requires Sherpas, a mule, and a few tanks of oxygen to harvest.  While it sounds nice, where's the scientific evidence that it works on human skin?

“Years after the company’s founding, after hearing directly from customers, it is safe to say that no other product on the market uses such a vast spectrum of powerfully active natural ingredients, from antioxidants to DNA repair, melanocyte protection, skin cancer prevention, and then some.”

The REWIND+ line is the newest flagship product to emerge from the Alón Labs research efforts, designed to reduce facial redness, hyperpigmentation, and aging skin.  REWIND+ consists of a water-soluble liquid formulation that easily penetrates pores and follicles - a critical pathway to absorption - and shows significant results.

Furthermore, with the success of the REWIND line, Alón Labs received many requests by a woman who were pregnant or lactating to create a pregnancy-safe alternative to REWIND. 

Welcome SERENITY, Alón Labs' newest pregnancy safe skincare serum! With its all-natural ingredients of well-known, pregnancy-safe molecules, pregnant or lactating women can feel confident applying the SERENITY water-based serum each morning and evening.  Consistent with other Alón Labs product lines, SERENITY harnesses the power and potency of nature to heal and rejuvenate skin.

A new chapter

There is another remarkable finding in this story.  Further research and digging uncovered that the same underlying reasons for many facial skincare conditions also impacted the scalp.  Chasing this new discovery, Alón Labs found themselves formulating a line for scalp health that is a game-changer in an industry fraught for decades with ineffective products for red and itchy scalps.  The Scalp Calming Formula is the culmination of 18 months of research and testing that uses targeted ingredients in a synergistic approach to address the underlying mechanism of scalp itchiness, redness, and to promote hair health.


Alón Labs is a company born out of necessity with a strong mission to help people achieve healthier skin through rich science and the leveraging of all-natural ingredients.  For any questions, please contact skin-science@alonlabs.com or contact@brawopress.com

Photo credit  Alon Labs, nenetus at freedigitalphoto.net

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