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Beauty Shamans: A Holistic Approach to Skincare

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Beauty Shamans is a brand that transcends the traditional skincare routine and provides a holistic approach. In this article, we will delve into the connection between skincare and skin health, as well as the founder’s health and beauty background as a nurse and esthetician. We will also highlight two of Beauty Shamans’ most popular products: the Nori Gel Serum and the Clear Glow Omega Oil. These products contain extremely beneficial ingredients for the skin, such as liquid oxygen and vitamin C, and surprisingly, seawater and seaweeds.


Skincare is where beauty enthusiasts may spend the most effort and money. It involves using topical products to help moisturize, protect from harmful UV rays, and just maintain the appearance and condition of the skin. Those who are advocates of holistic skincare are also aware that they must go deeper than the surface level to truly take care of their skin. They recognize that the skin is an organ (and also happens to be the largest organ of the body) and that focusing on vitality and resilience is just as important as topical solutions. This is known as “skin health” and it focuses on the longevity and functionality of the skin. Maintaining good skin health requires nourishing your body with plenty of water, minerals, vitamins, etc., which many people tend to disregard.

During her former career as a nurse, Beauty Shamans founder Shelly Marshall noticed a wide range of health and disease conditions with her patients related to this issue. Many people were not receiving the proper amounts of essentials, and were therefore subjected to a diseased state, illness, or imbalance. As a former esthetician, Marshall had to ask: If people nurtured their skin like the big organ that it is, would their skin improve?


The answer to that question happened to be “yes”. When skin cells are given the raw materials that enable healthy metabolism, cellular respiration, and cell turnover, the result is healthier, more radiant looking skin. A well-balanced diet is very important, and so is the daily recommended dose of water, but since skin is an open organ, we have the opportunity to feed it topically. This is why Marshall created Beauty Shamans. It is not only a product line but a philosophy and way of life centered on self-care rituals that promote inner harmony, and clean skincare that promotes health; both of which nurture our outer beauty. The ingredients chosen are all naturally-derived and quite amazing. Beauty Shamans’ two most popular products are the Nori Gel Serum and the Clear Glow Omega Oil.


Beauty Shamans products are based on seaweed and seawater. These ancient ingredients have broad mineral profiles, rich in magnesium, calcium, potassium, any many other essential nutrients. Seaweeds are simply oceanic vegetables that bathe in seawater for their entire lives, and are some of the most nutritious plants to be found anywhere on earth. Seawater itself is great for the skin, and has a remarkable compatibility with and similarity to human blood plasma. This means that the skin can actually absorb some of the nutrient-rich goodness found in seawater and oceanic vegetables, which is amazing for overall skin health. Adding seawater and seaweed products to your skincare routine can help exfoliate and rejuvenate the skin. This is why Beauty Shamans ”water-based” products use isotonic seawater (instead of plain water) as well as seaweed and plankton. There are no synthetics used in their products—such as fragrance or preservatives—which are commonly found in most skincare products and may irritate the skin.

The Nori Gel Serum is a seaweed gel that deeply hydrates, providing the skin with restorative minerals and nutrients. The serum is formulated with isotonic seawater, which helps maintain the skin’s moisture balance, and brown and red seaweed, which has the ability to retain water. It also contains hyaluronic acid, beta-carotene, omega fatty acids, liquid oxygen, and vitamin C, which together provide amazing benefits for overall skin health! Vitamin C works to support collagen production, omega 3 fatty acids promote cell membrane integrity, and liquid oxygen helps flush skin cells of toxins. The product is gentle, and great for all skin types. For instance, those with dry skin will find the Nori Gel Serum can provide a boost in hydration and give their skin a nice “glow”. This product can be used year round but it is especially great for the dry conditions of wintertime. In addition to its hydrating properties, the Nori Gel Serum is also extremely soothing and calming, which can be especially important for those who wear and remove makeup regularly.

Some may consider serums optional to use in skincare routines, but we must argue differently. Unlike moisturizes, serums have smaller molecular structures that allow the product to really penetrate into the skin’s layers. Serums are sometimes used to address specific concerns, such as brightening, hydration, or anti-aging to name a few. Regularly using oils and moisturizers of course helps with this, but serums tend to be stronger, especially with their active ingredients. Regularly using the Nori Gel Serum can help to brighten your complexion and restore collagen.

To use the Nori Gel Serum:

  1. Begin by cleansing your face to remove any impurities. This will allow the product to be absorbed more effectively. Once finished, gently pat your skin until slightly damp.

  2. Apply your toner (as it typically should be applied before a serum).

  3. Dispense a small amount of the Nori Gel Serum onto your fingertips.

  4. Dot the Nori Gel Serum evenly across your face, and gently massage using upward and outward motions. Extend the product to the neck.

  5. Follow up with your regular skincare routine (moisturizer, facial oil, etc.) to lock in even more moisture.

Beauty Shamans has many products listed on their website, including home beauty tools such as Gua Sha stones, treatment masks, LED light-therapy devices, and of course luxurious facial oils. One of their best loved offerings is the Clear Glow Omega Oil.


The Clear Glow Omega Oil is a seaweed-fortified oil that is packed with minerals, essential oils, and vitamin C. This combination of ingredients can help balance skin flora and moisturize the skin. It can also help calm inflammatory conditions while improving the regulation of sebum production, meaning that it can be a great help with wrinkles and acne.

The Clear Glow Omega Oil is great for all skin types, but especially for those who have oily or acne-prone skin. The oceanic elements of marine algae support a visibly clearer complexion, while the vitamin C and omega fatty acids promote a strong lipid barrier (this is often referred to as the “skin’s natural barrier”, and when healthy it shields the skin from environmental factors and maintains the optimal hydration level). This powerful oil blend is also great in the fact that it helps reduce inflammation, has disinfectant properties, and supports lymphatic drainage (this is a therapeutic technique that helps with the natural flow of the lymphatic system, which is what eliminates toxins from the body). Just like the name of the product, your skin will have a natural “glow.” The vitamin C esters work to both brighten the skin and to stimulate collagen production. Not to mention, the blend of oils has a natural aroma that anyone will love. The therapeutic benefits of this product can benefit the skin when applied topically, and the nervous system when inhaled. Your skin will truly thank you for using the Clear Glow Omega Oil.

To use the Clear Glow Omega Oil, follow the steps below:

  1. Begin by cleansing your face to remove any impurities. This will allow the product to be absorbed more effectively. Once finished, gently pat your skin until slightly damp.

  2. Using the dropper, dispense a small amount of the Clear Glow Omega Oil onto your fingertips.

  3. Dot the Clear Glow Omega Oil evenly across your face, with a focus on the areas that may need more attention.

  4. Gently massage the oil in upward motions.


Beauty Shamans is more than just skincare. It is a philosophy and way of life that promotes health and inner harmony, both of which nurture our outer beauty. The combination of marine-based ingredients, essential oils, and potent added nutrients create such amazing benefits to overall skin health. It is not enough to feed our largest organ internally, we must also nourish it topically with naturally-derived richness. The Nori Gel Serum and Clear Glow Omega Oil do just that. Implementing these products into your daily skin routine can help with collagen production, skin barrier protection, a clear complexion, and more. Try Beauty Shamans for radiant, beautiful, healthy skin!

* In partnership with our friends at TriForce* Photo courtesy of TriForce
* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
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