We found there was a lot of garbage in most of the supplements on store shelves. Even the ones that seem healthy. From synthetic "nutrition" sources to leftover chemicals from the manufacturing process, filters and additives - many brands aren't actually as healthy as they appear. And there are brands that feature trendy but not proven ingredients, or maybe even smart ingredients but yet not in dosage amounts or blends that would be effective.

The thing is, you wouldn't knew it - so we are telling you. We exist to create a higher standard for your health and wellbeing. Our mission is twofold.

To raise the bar for the health food & supplement industry by being transparent well beyond what is required, and in effect, to raise consumer expectations around what they deserve to know.

To create the cleanest, most effective blends of nutrients in support of your body's need and your overall wellbeing.